Want to increase your rental property marketing efforts? Larry Starr of Sarasota has some tips.
If you want to maximize rental income, the right marketing strategies can go a long way. Fortunately, Larry Starr, a rental property expert based in Sarasota, has some suggestions. By following the tips below, you may be able to reel in more customers.
“Before thinking about marketing, remember that it is important to offer a good product,” Larry Starr of Sarasota says. “You should look at your home from the POV of your guests. Is it warm and inviting? Do you offer amenities that stand out, such as nice green spaces or a washer and dryer?”
In some cases, property owners try to cut corners. Why bother spending money on a washer and dryer for your rental property? You personally won’t use the appliances often, and can’t guests simply go to a laundry mat? At the end of the day, however, people on vacation have many choices. If you want to lure in guests, you’ll want to stand out.
“One thing to understand about rental properties is that they are an investment,” Larry Starr in Sarasota says. “Investing now may pay off with increased revenues.”
Amenities may help your property stand out. Another distinguishing factor for rental properties are professional photographs. Websites like Airbnb feature a lot of photos. The right photos can show your property in its best light and make it more distinctive.
“You definitely want to consider hiring a professional photographer who is experienced with real estate photography,” Larry Starr says. “Here in Sarasota, I often work with the best photographers. The right photos can make a huge difference.”
Larry Starr of Sarasota Discusses Customer Reviews
Customer reviews are also vital. If you can secure great customer reviews, you’re far more likely to succeed. From the moment guests check-in, until the moment they check out, you should work to make sure they are comfortable.
“First, you want to go above and beyond. Let’s take a simple example. A rental property website may only require that you supply your guests with one or two towels,” Larry Starr notes. “So what? Make sure they have several towels. The same is true for any amenity, deliver as much as possible.”
A simple check-in and check-out process is also vital. Checking in or out is often difficult for guests. By making it easy and providing directions for everything, you can make guests more comfortable. For example, you might provide directions for adjusting the temperature or accessing the Internet.
Does all this sound like a lot of work? If so, you should consider hiring a professional vacation rental property management company.
“Managing rental properties can be quite the hassle,” Larry Starr notes. “Marketing is just one of the many challenges. If it sounds like too much, then you should partner with a vacation rental property management company. They can help ensure effective marketing and happy customers.”